we look for hidden potential and invest in opportunities where can add value through our international partners to improve the strategy, management, operations and finances of brand led businesses.
we look to raise funds from large international investors such as pension funds, financial institutions, sovereign wealth funds, and family offices. we invest the funds we have raised in asset-backed businesses overlooked by traditional investors with the potential to be transformed through strategic change, improved management and access to international capital to become scalable businesses that are market leaders in their sector domestically as well as within m.e.n.a. and beyond.
we realise value by listing portfolio companies on the regional and international public stock markets or selling to international strategic investors looking to acquire proven, more solid platforms for their entry into the market.
we are responsible for the success of our funds. because the regional economies are in a transformational phase, we take an active, interventionist, and a hands-on approach to managing our portfolio. this is reflected in the seniority, diversity and skill base of the international management talent that we bring to our portfolio businesses.